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Normani wearing Bose QuietComfort Earbuds II and Bose QuietComfort 45 Headphones

Normani’s primed for an epic takeover

Bose x Normani

Normani is ready for a career-defining return to the scene with her highly anticipated debut album finally on the cusp! We talked about her creative process and what it takes to make the cut for her first album.



Normani wearing Bose QuietComfort Earbuds II
Normani wearing Bose QuietComfort 45 Headphones

Normani’s body needs to feel moved

As a natural-born dancer, her dedication to the craft is fuelled by her first passion: movement. The way the percussion clicks, clacks and thrashes guides the way her body moves – and it has a lot to do with the record she creates.

Sound is Power
Normani wearing Bose QuietComfort Earbuds II

What’s your creative process like?

“It starts with a feeling

“It starts with a feeling and I’m very visual from the beginning to end… I think my main goal is just focusing on being able to outdo myself and really just be in competition with myself.”

Normani wearing Bose QuietComfort Earbuds II

How do headphones fit into this process?

“I have to hear every layer of everything. I wanna hear harmonies.

I wanna hear every bit of instrumentation. It’s the best way to listen to a record, especially if it’s noise cancelling.”

Bose QuietComfort Earbuds II

QuietComfort Earbuds II’s high-impact sound clarity plus noise cancellation make getting lost in the rhythm feel natural – just the way the hitmaker likes it.

Music has been a safe haven for Normani – and her family

"(When my mum was going through chemo) the thing that really kept her going was getting on FaceTime and being like, ‘How are the sessions going’. She’s always so eager to hear the new records we’ve been working on.

And then a year later when my dad ended up being diagnosed he would say mid treatment, ‘I’m ready for you to take over the world’.”

“Music has saved me so many times.”
Normani wearing Bose QuietComfort 45 Headphones

What’s the mark you want to leave on this generation?

“When I was younger, I was so grateful to have the Janets of the world and the Ciaras and Destiny's Child to be able to look at them and see myself, I felt represented. So for me, I always say representation is key. And I feel like I’m walking evidence that anyone can achieve their dreams as long as they really keep their mind to it and have faith.”

Normani wearing Bose QuietComfort 45 Headphones

Lastly, what advice would you give your younger self?

“You got this, you are enough, stop overthinking.

It’s deep but it’s not that deep. You have all the tools that you need to reach your full potential and to step into what God has called you to do and what’s for you is for you, trust that.”

“You have your own voice…trust yourself more.”